
Jenki, the matcha brand founded in 2020 by Claudia and Otto Boyer, opened a new bar on September 3 at 100 Berwick Street in London’s Soho. The site was designed by KAI Interiors as a nod to Japan’s tea fields: wood flooring with curves mimicking planting rows, natural clay walls, timber, natural fibres and suspended fabric “sails” that echo the shading of tea bushes before harvest.
At the centre of the space is a station where first-harvest matcha, sourced directly from Japan, is whisked in full view. The bar also includes a retail area with matcha powder, preparation tools and a lifestyle collection.
The opening is part of an accelerated expansion plan: from its six existing sites (Selfridges, Spitalfields, Covent Garden, Borough Market, Canary Wharf and Battersea Power Station), Jenki wants to reach 11 in London by year-end, with Liverpool Street, St Paul’s, Fitzrovia and Marylebone on the list, and from 2027 it is looking at other UK cities. The company says this would make it Europe’s largest dedicated matcha bar operator.
Source: The Grocer








