Johnnie Walker is extending its multi-year partnership with artist Sabrina Carpenter through a limited-edition Black Label bottle, launched on September 8 in Great Britain. The design draws on her album “Man’s Best Friend”: a light-blue colourway dubbed “Sabrina blue” and dog-paw motifs surrounding the classic label.
The whisky inside remains the same 40% ABV blended Scotch, offered in 70 cl and 75 cl formats, and the price is in line with the regular Black Label bottle. After Great Britain, the edition is set to reach Mexico, India and selected markets in Europe and Asia-Pacific.
The collaboration, announced in August 2026, was timed with the final leg of the “Short n’ Sweet” tour and also introduced a signature serve, the Go Go Highball. For Diageo, which sells over 22 million cases of Johnnie Walker a year, the move targets a younger audience without changing the liquid.
The classic version is available in the shop: Johnnie Walker Black Label 0.7 l at Mister Tabaco.
Source: The Whiskey Wash
