
On July 16, 2026, Bacardi signed a new global agreement with ecoSPIRITS, deepening their collaboration on circular packaging and broadening access to the ecoSPIRITS technology platform across Bacardi’s brand portfolio worldwide.
The licensing agreement gives Bacardi access to the full ecoSPIRITS circular platform, including ecoTOTE™, SmartPour™, ecoPLANT™ and the CircularONE™ software.
The partnership began in August 2023, when Bacardi became the first spirits company to introduce circular packaging in the cruise industry. Since then, using Bacardí Carta Blanca rum, the company has eliminated more than 130,000 single-use glass bottles, preventing over 82,000kg of packaging waste. The technology is now used by more than 3,000 leading bars, restaurants and hotels worldwide.
Browse the spirits selection from Bacardi at Mister Tabaco.
Source: The Spirits Business





