Tag: SCA

The 2026 National Coffee Data Trends report, published by the Specialty Coffee Association, confirms that specialty coffee consumption has hit a record high in the United States. 47% of American adults drank specialty coffee the day before the survey, surpassing traditional coffee consumption at 42% for the first time. Overall, two-thirds of Americans drank coffee that day, more than any other beverage.

Growth is being driven largely by younger consumers: among adults aged 25-39, 69% drank specialty coffee in the past week — the highest share across all age groups, a strong signal for the industry’s momentum in the years ahead.

Out-of-home consumption is also rising: 36% of specialty coffee drinkers bought their beverage prepared elsewhere, compared to just 23% of traditional coffee drinkers. On flavor, 76% lean toward hot drinks, though cold coffee remains popular at 60%, with chocolate, caramel, brown sugar and vanilla among the favorite notes.

For those looking to explore quality coffee, Mister Tabaco’s coffee selection covers a wide range of origins and flavors.

Source: Specialty Coffee Association

The latest National Coffee Data Trends report, produced by the National Coffee Association and the Specialty Coffee Association based on research from Dig Insights, shows that specialty coffee consumption in the United States has reached a historic high: 47% of adults drank at least one specialty coffee the previous day, surpassing traditional coffee consumption (42%) for the first time.

The 25-39 age group is the most active, with 69% of respondents saying they drink specialty coffee at least once a week — the highest rate of any age group. Preferences remain largely classic: 76% choose hot coffee, while 60% also drink cold options. Flavor, however, plays an increasingly important role — 35% of consumers say taste is the defining trait of specialty coffee, with chocolate, caramel, brown sugar and vanilla among the most sought-after notes.

The data confirms a global trend: quality coffee is no longer a niche choice but the default pick for a growing number of consumers. Discover the coffee range available at Mister Tabaco.

Source: Specialty Coffee Association