American brand Jade Leaf Matcha, one of the best-known matcha suppliers in the US market, launched four new products on August 6, 2026, designed to simplify preparing matcha at home. The Matcha Latte Concentrate removes the need to whisk the powder with a traditional bamboo chasen, coming ready to mix directly with milk. The lineup is rounded out by a seasonal Pumpkin Spice mix, a Salted Caramel variant available exclusively through Walmart, and a Collagen mix developed in partnership with Great Lakes Wellness, with reduced caffeine content. The products are available on the brand’s own website, on Amazon, and at retailers such as Target, Walmart and, soon, Publix, with the brand betting on accessibility for both experienced consumers and those just discovering matcha.
Source: PR Newswire