Heaven Hill has launched Phoenix, a one-time Kentucky Straight Bourbon release marking 30 years since the fire that destroyed its original Bardstown distillery. On November 7, 1996, lightning sparked a blaze that consumed the 1935 distillery and seven rickhouses holding nearly 100,000 barrels of bourbon, a loss valued at $30 million. No lives were lost, no employees lost their jobs, and the company’s proprietary yeast strain survived.
Phoenix combines an 18-year-old bourbon, distilled in March 2008 and matured in heavy-char barrels, with 30-year-old whiskey made at the old distillery itself. It is bottled at 107 proof (53.5% ABV), and the official notes mention caramel, cinnamon and baked apples. The suggested price is $325, with shipments to select markets starting in October.
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Source: The Whiskey Wash