How Tea is the newest non-alcoholic functional beverage brand to launch in Austin, Texas, founded by Audrey and Amanda, two entrepreneurs who wanted an alternative to alcoholic drinks that could still keep the celebratory feeling alive. The result is a non-alcoholic sparkling tea made with clean ingredients and functional adaptogens.
The brand launched with two functional flavors: Low Ride, a white peach jasmine tea enriched with ashwagandha, reishi, holy basil and L-theanine — ingredients associated with calm and relaxation. Just two months after launch, How Tea has already secured placement in bars, restaurants and retailers across the Austin area, while also selling direct-to-consumer nationwide through its own website.
The launch fits a growing trend in the beverage industry: functional teas built around wellness, blending adaptogenic ingredients with classic green, black or oolong teas. Tea isn’t part of the Mister Tabaco lineup yet, but you can browse the full product range on the site.
Source: BevNET