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Pukka enters the premium matcha market with three new products

British tea brand Pukka is entering the loose-powder matcha segment with three new products: Ceremonial Matcha, Matcha Vanilla Chai and Matcha Tulsi Lemon.

All three are built on organic ceremonial-grade matcha and contain no added sugar. The Vanilla Chai version combines matcha with vanilla, cinnamon and ginger, while Tulsi Lemon adds holy basil, lemon essential oil and powdered spearmint, rosemary and lemon myrtle leaf.

The company says it is the only matcha range in British grocery retail certified both Organic and Fair for Life. The flavoured versions are already available through Amazon, Holland & Barrett, Ocado and a range of health food stores, with the full line-up rolling out further from October 2026.

The launch targets one of the fastest-moving segments in green tea, driven by consumer demand for wellness-oriented drinks. See what Mister Tabaco has in stock.

Source: Tea & Coffee Trade Journal

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