Plum Deluxe, an artisan tea maker from Portland, Oregon, known for its monthly subscription service, announced on 21 September 2026 a tea collection officially licensed by The Great British Baking Show, the international version of the popular British baking programme. The collection is available on the company’s website.
The core of the collection is four blends created specifically for the collaboration, all hand-blended in Portland: Honey Breakfast Black Tea, a malty black tea with a honeyed finish; Raspberries and Cream Black Tea, with notes of raspberry jam and vanilla; and two caffeine-free herbals, Strawberry Elderflower and Verbena Lemonade, with berry and lemonade accents respectively.
The flagship format is the Tea Companion Tasting Box, a sampler designed to accompany viewing of the new season: ten different teas, two samples of each, available in a caffeinated or caffeine-free version at $18, or both boxes for $33. The package includes a tasting guide with brewing tips and a Victoria Sandwich recipe.
The launch confirms the trend among tea brands of leaning on collaborations with media properties to attract new consumers and lift the perceived value of the category.
Source: BevNET