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Drew Estate launches DE30 Rewards and the first culebra in the Liga Privada line

Drew Estate is celebrating 30 years in business with a loyalty program called DE30 Rewards, running from 1 September 2026 through 31 March 2027. Customers earn points for every Drew Estate cigar purchase, as well as for visits to participating retailers or attending brand events — five points for every dollar spent on qualifying cigars. Points can be redeemed for items created specifically for the anniversary, from hand-painted artwork by Subculture Studios to DE30 apparel.

Alongside the program, the company is releasing the first „culebra” in Liga Privada’s history: the Ünico Serie Tres Serpientes, with an H99 Connecticut corojo wrapper and H99 binder and filler. Three 6½ x 43 cigars are twisted and tied together, a traditional format rarely used by premium brands. A box of three culebras (nine cigars total) carries a suggested price of USD 160 and will be available at Drew Estate in-store events through December, or while supplies last.

Premium cigar enthusiasts can meanwhile browse the cigar selection available at Mister Tabaco.

Source: halfwheel

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