International tea chain CHAGEE launched a new series in Thailand on August 7, 2026, under the “Flavour in Harmony” concept: Lychee Rose Black Milk Tea and Lychee Rose Black Brewed Tea, pairing premium black tea with the sweetness of lychee and floral rose notes.
The launch is backed by a dedicated event on August 19, featuring guests and tastings for a select group of attendees. CHAGEE is part of a wider wave of Asian tea brands experimenting with fruity and floral combinations, a trend that is also gaining ground in Western markets alongside functional teas enriched with adaptogenic ingredients.
The global tea segment continues to diversify quickly, as brands compete to reach younger audiences drawn to new sensory experiences. Discover more beverage news on the Mister Tabaco blog.
Source: The Reporter Asia