American specialty coffee chain Blue Bottle Coffee, known for its artisanal approach and rigorous brewing standards, has debuted in Thailand with two Bangkok cafés opened just three days apart — the first at Central Park on August 21, followed by a full-experience flagship at EmQuartier on August 24, 2026. Thailand becomes the brand’s seventh market, after the United States, Japan, South Korea, Hong Kong, China and Singapore.
The expansion comes a few months after Blue Bottle was sold by Nestlé to Chinese private equity firm Centurium Capital, the key investor behind Luckin Coffee, for under $400 million. The brand enters a Thai specialty coffee market estimated at roughly 30 billion baht, pairing its global craft-focused format with products developed for local consumers.
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Source: Inside Retail Asia