The latest National Coffee Data Trends report, produced by the National Coffee Association and the Specialty Coffee Association based on research from Dig Insights, shows that specialty coffee consumption in the United States has reached a historic high: 47% of adults drank at least one specialty coffee the previous day, surpassing traditional coffee consumption (42%) for the first time.
The 25-39 age group is the most active, with 69% of respondents saying they drink specialty coffee at least once a week — the highest rate of any age group. Preferences remain largely classic: 76% choose hot coffee, while 60% also drink cold options. Flavor, however, plays an increasingly important role — 35% of consumers say taste is the defining trait of specialty coffee, with chocolate, caramel, brown sugar and vanilla among the most sought-after notes.
The data confirms a global trend: quality coffee is no longer a niche choice but the default pick for a growing number of consumers. Discover the coffee range available at Mister Tabaco.
Source: Specialty Coffee Association