American company Wipeout Beverages launched its own functional ready-to-drink tea brand this summer, debuting in Louisiana with three core flavors: Sweet Tea, Half-Pipe Lemonade + Tea, and Unsweetened Black Tea. The products combine real brewed tea with 160 mg of “clean” caffeine sourced from green tea and the recommended daily value of B vitamins.
The brand was founded by a team with decades of experience in the beverage industry, and its positioning leans on combining the classic taste of American iced tea with the functional benefits consumers increasingly seek — sustained energy without the “crash” typical of classic energy drinks.
The launch is part of a broader wave of RTD brands trying to cut sugar and add functional benefits to bottled teas, in a U.S. ready-to-drink tea market looking for new growth drivers after a slight decline in traditional sales.
Source: BevNET