American manufacturer Viaje, run by Andre Farkas, has launched an unusual project: the Viaje Mystery Box, a box of ten cigars, all 6 x 54 toros, whose exact contents remain secret until opened.
The company says the cigars inside are shapes and sizes released before, but exclusive to this project — some never released in any form. Every cigar is banded so smokers know what they’re lighting, but the boxes are wrapped in tamper-evident paper, meant to be sold intact and not cherry-picked in-store.
There are four rarity tiers — Common, Rare, Rare, and the highly coveted „God Box” — with the company not disclosing how many boxes of each tier were produced. The suggested price is USD 150 per box, and the project has been in the works for more than a year.
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Source: halfwheel